The first graph shows a retention curve: The number of days that have passed since the initial install, and what % of those users are active on that particular day. I’ve worked with mobile intelligence startup Quettra and it’s founder/CEO Ankit Jain (formerly head of search+discovery for Google Play) to put together some exclusive data/graphs on retention rates** based on anonymized datapoints from over 125M mobile phones. Today, I’m excited to share some real numbers on mobile retention. The root cause is that the average app has pretty bad retention metrics. In a recent essay covering the Next Feature Fallacy, I explained why shipping “just one more feature” doesn’t fix your product. Exclusive data on retention curves for mobile apps
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